RN to BSN Program Campaign
Our Work
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To increase enrollment in the Waters College of Health’s RN to BSN online program, the University Communications and Marketing department provided content/SEO analysis, video production, sales funnel mapping and a comprehensive digital marketing campaign that resulted in over 200,000 impressions and 1,691 new visitors to the program website. Public relations and social media results included 15,486 social media impressions, 215 social media engagements and 105 link clicks to the newsroom.
Team
Jenny Lynn Anderson, Marketing Strategy
Liz Walker, Editorial
Courtney Cheshire, Graphic Design
Brittni Favorite, Web Design and Development
What We Did
- Video Production
- Geofence Digital Ad Production
- Lead Generation Capture Page
- Sales Funnel Mapping
- Social Media Ad Graphics
- Rack Cards
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Last updated: 3/5/2020