Advertising and Marketing Strategy

Telling the Story of Georgia Southern

Georgia Southern’s advertising and marketing team creates and executes clear, consistent and engaging strategies that tell the stories of Georgia Southern University. By sustaining a strong brand image for the University, we promote awareness, understanding and support among our students, faculty, alumni, donors and other communities.

The advertising and marketing team’s main function is to promote and advance the University’s external image and reputation. In addition to focusing on the University’s overall strategic priorities, the team also assists departments in the development of cost-effective marketing and advertising strategies designed to drive growth and visibility within individual programs and colleges.

Our team assists with providing planning, copywriting, design, production services, and also manage all placement and reservation of advertising including newspaper and magazine space, outdoor billboards and transit signs, and broadcast time.

Last updated: 3/10/2023