Communications, Editorial and Social Media
Establishing Internal, Regional and National Relationships
Communication is a powerful tool and our staff promotes University research, events and accomplishments through respected and established relationships with editors and reporters of various print, broadcast and multimedia news outlets on a regional and national basis. Our team works to connect media with faculty and staff resources to enhance the University’s visibility among a broader audience.
External communication with audiences is available through press releases and publications by visiting GeorgiaSouthern.edu. The University’s website continues to play an important role in promoting the University. Our site provides a link to Georgia Southern’s newsroom, which includes up-to-the-minute breaking news, press releases, an extensive directory of faculty experts by topic, a social media directory, news tips and links to important reference materials such as the University Fact Book, the Event Calendar and Georgia Southern Magazine.
Internal Communications – Brand Starts on the Inside
Precise, essential information is distributed internally to students, faculty and staff through the University’s unique internal website: MyGeorgiaSouthern. This site was designed specifically to be the main source of information for faculty, staff and students while on campus or attending the University. In addition to the website, the team produces a weekly newsletter distributed to faculty and staff.
University Marketing and Communications produces content for a network of flat panel digital signs that are located throughout campus. Working with the University’s IT team, the marketing team manages digital signage policy, process and content for screens throughout campus. The department also is responsible for management of the University’s Event Calendar which is used to promote on- and off-campus events.
University Marketing and Communications at Georgia Southern University plays an important role on the University’s crisis response team. We manage and update the University’s crisis communications plan and coordinate with the University System of Georgia’s central communications team. In addition, the team, in cooperation with the University’s Department of Public Safety, manages Georgia Southern’s Eagle Alert emergency message system. This unique system delivers emergency messages to faculty, staff and students via e-mail, cell phone, home and office phone, text message and social media.
University Marketing and Communications at Georgia Southern University is responsible for sharing University news and events through a variety of social media accounts including Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, Google+, Flickr and YouTube. The team also provides support and guidance to University departments and organizations on developing a successful voice and plan for social media accounts to increase engagement.
Last updated: 7/15/2020