True Blue Brand Week
Georgia Southern University continues its collaboration with Carnegie, a higher education marketing and enrollment strategy firm, to define its identity and create a data-driven market positioning strategy.
Your input, gathered through in-person workshops and online surveys in September, has been crucial in this process.
In February, Carnegie will return to campus for True Blue Brand Week (Part 2) to deliver the results of September’s True Blue Brand Week research and to take us through the market data that will position us for the future.
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Brand Strategy Foundation Presentations
Attend the Brand Strategy Foundation presentations on February 6 to learn about this work and explore how the University will communicate its story to future Eagles and beyond.
Armstrong Campus in Savannah
Tuesday, February 6, 2024
Noon – 1:30 p.m.
Health Professions Academic Building, Room 160
Lunch will be provided during the Armstrong Campus session for those who register by January 30.
Carnegie will host two Messaging Workshops on February 7 for specific Georgia Southern faculty and staff. Please check your email for the invitation to register for these sessions.
Elevate Georgia Southern University!
Join us in a transformative journey as we elevate the Georgia Southern brand. Partner with Carnegie, the renowned higher education reputation strategy firm, in an initiative that seeks to capture the essence of “who we are” and chart a course for our University’s future. This project will take several months to complete, and ultimately culminate in a new reputation strategy and communication platform for the institution.
Why Carnegie?
Carnegie is celebrated for its unique, crowd-sourced, and consensus-driven approach, ensuring results that resonate with authenticity. Their pioneering methodology has not only been showcased on the cover of The Chronicle of Higher Education but has also been adopted by institutions nationwide.
Your Voice Matters!
The heart of this project? YOU.
The success of this endeavor hinges on the insights and perspectives of those who know Georgia Southern best. That’s where you come in.
Participate in September!
Mark your calendars for two of 11 available live workshops this September. Your insights are invaluable, and we urge you to rally your colleagues and peers to join in too.
You are encouraged to participate in as many workshops for which you are eligible. For instance, if you attend a personality workshop, please also attend a messaging workshop.
Participate in September!
Mark your calendars for two of 11 available live workshops this September. Your insights are invaluable, and we urge you to rally your colleagues and peers to join in too.
You are encouraged to participate in as many workshops for which you are eligible. For instance, if you attend a personality workshop, please also attend a messaging workshop.
Perks of Participation
Every participant will be gifted a Georgia Southern T-shirt and treated to refreshments for each workshop attended. And remember, the more workshops you attend, the more you contribute to shaping our University’s narrative.
Together, We Can!
Collaboration is our mantra.
Your participation is not just welcomed—it’s essential.
Join us, as we craft a legacy for Georgia Southern University that will resonate for generations to come.
Dive into the Workshops
- Personality Workshops – Let’s collaboratively define the genuine personality of Georgia Southern, capturing its essence today and envisioning its future.
- Messaging Workshops – Translate those personality insights into compelling messages and narratives.
- Dart Workshops – Let’s talk about and better understand Georgia Southern’s unique student types.
Central to our exploration: Who is Georgia Southern at its best? With Carnegie’s expert guidance, we’ll delve deep into this question, ensuring our brand truly reflects our identity.
Special Note for Students
We have specific workshops, termed “Dart workshops,” tailored for undergraduate students beyond their first semester. If you attended a previous workshop, you are invited to attend these as well.
All Upcoming Workshops
Tuesday, September 12, 2023 – Personality Workshops
Wednesday, September 13, 2023 – Messaging Workshops
Thursday, September 14, 2023 – Dart Workshops
Last updated: 2/13/2024